Melanin Adaptive Technology™

Three tone-specific formulas engineered to reflect light, not mask it—tested by real men and calibrated for a precise, tone-perfect finish.

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FORMULA M-

Engineered for the 5% with extremely fair skin, M- reflects light gently to reduce redness and signs of early aging. Delivers the full performance of the M formula, with targeted calming benefits for sensitive, lighter skin.

#formulam #formulam

FORMULA M

Designed to work for 85% of skin tones, Formula M instantly improves the look of dark circles, puffiness, and fine lines. Melanin-adaptive particles reflect light naturally—delivering a smooth, energized appearance without a trace of residue.

FORMULA M+

Formulated for darker skin tones, M+ enhances the benefits of Formula M with added hydration and support for vitamin D absorption. Reflects just the right amount of light for an even, refreshed appearance—never ashy, never flat.

Precision-Engineered Ingredients

Every extract, root, and mineral chosen to target the eye area’s top concerns.

Algae-Based Formula

Harnessing the natural power of algae, renowned for its ability to tackle dark circles, inflammation, and fine lines.

Green Coffee Extract

Energizes skin and reduces dark circles with antioxidant-rich caffeine.

Beetroot Extract

Boosts hydration and supports smoother, plumper-looking skin.

CO₂ Extracted Wild Ginger

Reduces puffiness and helps improve circulation around the eyes.

Wild Yellow Gentian Root

Calms inflammation and strengthens the skin’s barrier.

Natural Sea Salt

Mineral-rich and detoxifying; helps balance and refresh tired skin.

HOW TO USE

WELL KEPT // ADVANCED EYE SERUM

STEP 1

Wash hands and snap off lid.

STEP 2

Squeeze a rice grain-sized amount onto one middle finger.

STEP 3

Dab the serum between the middle finger of your other hand.

STEP 4

Smooth the formula carefully around both eyes - from below the eyebrows to the top of the cheekbones

Customer Reviews

Based on 11 reviews
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Michael S
Well Kept is hydrating

This product has been a great addition to my routine. The grab-and-go tube fits in my pocket and the cap is easy enough to use with the tutorial provided. The formula is super hydrating and I’ve noticed a difference in the texture of my skin since adding it to my life.

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Cary Downey
Every guy needs this

With Well Kept I’ve seen an improvement in my skin. Fine lines are less visible and the tinted formula evens out my skin tone in the best way. Extra points for the fully-recyclable packaging that is easy to store when I travel.

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James P
Nice addition to my routine

My girlfriend ordered me Well Kept. I don’t know what I’m doing when it comes to skin products but I gave it a shot, and it does make a difference in the appearance of my under eyes. To say the least, it’s an easy-to-use product and we’re both happy I have a skincare routine now.

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Braydon Szafranski
The holy grail

My friend introduced me to Well Kept by The Y Code and it is a game changer. I use it in the morning and before I go out, and I can honestly say Well Kept is the key to making me look refreshed, even if I haven’t gotten a good night’s sleep. It’s amazing what a tiny bit of product can do for dark circles.

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Gregg Noyce
The subtle tint works wonders

I rarely write reviews, but this product has been a game changer for my under eyes and awesome at reducing puffiness and dark circles. The light-reflecting technology is a nice addition. Good stuff!