ABOUT YCODE
YCODE is a skincare brand built for men from the ground up. Most skincare products sold to men are adapted from women’s formulas, ignoring clear biological differences. We design every formula around the unique characteristics of male skin: thicker, oilier, lower pH, and earlier collagen loss.
After five years of research and development, YCODE launched in 2025 with its first men’s skincare product, the Well Kept // Advanced Eye Serum. An eye cream created to solve the top concern among men, dark circles and puffiness, it has already been recognised by Esquire and Tatler as one of the best men’s eye treatments in the world.
We are building a complete system of simple, effective steps that men can adopt easily and trust long term. Every product is biology-led, science-backed, and responsibly designed. Skincare that works the way men live.
SKINCARE BUILT FOR MEN
YCODE is a modern skincare brand built around the biology and behaviour of men. We start with male skin as the foundation: thicker, oilier, lower pH, and earlier collagen loss. Our system is designed to work with those differences, driving greater efficacy by catering to the unique biological characteristics of male skin.
WHY WE EXIST
For years, the men’s skincare category has failed its customers with wrong formulas, cluttered routines, and outdated brand signals. YCODE was created to change that. We design products that are simple, effective, and credible. Products men can adopt easily and rely on every day.
FOUNDED BY FREDDIE SHERIDAN
YCODE was founded in London by Freddie Sheridan, who has spent nearly two decades working with leading global beauty brands before recognising a gap in how the industry served men. Over a five-year period of research and development, Freddie worked with scientists and formulators to prove that skincare built around male biology could deliver far greater results. That process led to the launch of YCODE’s first product in 2025.
OUR APPROACH
YCODE is formulated around marine actives and bioavailable minerals that directly support men’s skin structure. These skincare ingredients are rich in antioxidants, amino acids, and micronutrients, proven to improve hydration, elasticity, and tone. Every formula is biology-led, built for streamlined routines, and validated by clinical testing. The result is performance you can see, grounded in the science of male skin.
OUR FIRST STEP
When YCODE launched, we looked at the data first. The top skincare concern among men is the under-eye area, with dark circles and puffiness ranked highest above dryness, acne, or oil control.*
That insight shaped our debut: the Well Kept // Advanced Eye Serum. It goes on quickly, delivers visible results from the first use, and softens signs of fatigue throughout the day. A single tube lasts for months, making it an easy step that fits seamlessly into daily life.
The serum has already been awarded Best Men’s Eye Product by Esquire and Best in Grooming by Tatler, selected from hundreds of global entries. With more awards to come, this early recognition confirms our belief that the most effective results in men’s skincare come from formulating for the unique biological characteristics of male skin.
*Source: Cosmetics Business, May 2023.
THE SYSTEM
YCODE is expanding into a complete, modular skincare system. Each product works on its own and as part of a simple daily routine. Clean steps that cover the essentials: cleanse, treat, restore, protect. Together, they form a skincare system men can adopt easily and trust long term.
WHAT WE STAND FOR
For Men, By Men – designed and tested with men at the centre.
No Shortcuts – every formula built from scratch, never repurposed.
Science First – efficacy driven by the unique biology of male skin.
Responsible Design – aluminium tubes, recyclable cartons, and sustainable sourcing.
LOOKING AHEAD
We are building more than men’s skincare. YCODE represents a shift in how men approach self-care: with clarity, purpose, and composure. By anchoring every product in male biology, we aim to set a new standard for efficacy in men’s skincare worldwide.
