Journal

STORY + RANT WITH THE Y CODE FOUNDER + CEO AND GLOBAL RETAIL EXPERT FREDDIE SHERIDAN

Unleashing some really important facts about men’s facial skin. Blowing little-known---but hugely important facts---wide open on Story + Rain Talks with Freddie Sheridan, CEO + Founder of The Y Code...

The Y Code Wins Tatler Beauty Award 2025

Tatler Names The Y Code Best in Grooming 2025

Well Kept // Advanced Eye Serum has been named Best in Grooming at the 2025 Tatler Magazine Beauty Awards. A hugely proud moment for our team, and another step forward...

Esquire names The Y Code Best Eye Treatment 2025

We launched The Y Code less than a year ago with a clear vision to realize the full potential of men’s skincare. Like any entrepreneurial journey, there have been wins...

WHY DO MEN EVEN NEED EYE CREAM? (BEYOND THE HYPE)

Most men don’t realize how much of a difference a well-formulated eye cream can make, both instantly and long term. Designed specifically for male skin, the right product can hydrate, tighten,...

DO MEN REALLY NEED TO USE EYE CREAM? EVERYTHING YOU NEED TO KNOW

Why Men Need a Dedicated Eye Cream Your eyes say more about you than you think. They're the first thing people notice and the first place to show fatigue, stress,...

THE ULTIMATE GUIDE TO LUXURY MEN'S SKINCARE: ELEVATE YOUR ROUTINE & RESULTS

PSA: Luxury skincare isn’t only for women. Men’s skin has its own biology. It’s thicker, oilier, and ages differently, especially around the eyes. Yet for years, men have been handed...