Performance-Driven Skincare, Built for Men

It took years of research, testing, and expert input to create the most effective eye serum for men. Because your skin isn’t an afterthought — and neither is our formula. No fluff. No filler.

Just science-backed performance for the area that says the most: your eyes.

SHOP WELL KEPT

A Formula Like No Other

While most eye creams are designed to sit on the skin, Well Kept works beneath the surface. Our serum absorbs fast and performs immediately — reducing the appearance of dark circles, puffiness, and fine lines in real time, while continuing to improve the skin with every use.

Our MELANIN ADAPTIVE TECHNOLOGY™ powers three tone-specific formulas, each engineered with precision particles that adjust to your skin tone—reflecting light, not masking it—for a naturally rested look across all levels of melanin.

#formulam- #formulam-

LOW MELANIN SKIN

Made for Extremely Fair Skin

#formulam #formulam

MEDIUM MELANIN SKIN

Made for 85% Of Skin Tones

HIGH MELANIN SKIN

Made for Darker Skin Tones

Conscious by Design

We believe responsibility goes beyond results. From our vegan, cruelty-free formula to recyclable packaging and responsible ingredient sourcing, every decision is made with long-term impact in mind — on your skin and the planet.

• VEGAN & CRUELTY-FREE

• NATURALLY DERIVED

• MELANIN-ADAPTIVE

• PLASTIC FREE

• SUSTAINABLY PRODUCED

JOIN OUR COMMUNITY

@the.y.code